It all begins with an idea. Whatever it is, the way you tell your story can make all the difference.

I split my time between my culinary endeavours and my role as Executive Creative Director at independent advertising agency, Akkomplice. Between the two, I work with clients big and small from projects like travelling to Chablis in France creating a video series promoting and educating audiences on their spectacular wine, right through to TV commercials and through-the-line campaigns for clients like Darrell Lea.

Below are just some examples of the work I’ve done. Enjoy.

Electrolux Steam Oven - Brand Ambassador // Video Series // Bespoke Recipe Creation // PR (CLICK TO VIEW)

Electrolux Steam Oven - Brand Ambassador // Video Series // Bespoke Recipe Creation // PR (CLICK TO VIEW)

Westfield - Bespoke Recipe Creation // Live Cooking Demo // Photoshoot // PR

Westfield - Bespoke Recipe Creation // Live Cooking Demo // Photoshoot // PR

Chablis Wine Region (France) - Creative Proposal // Video Series // PR // Hosted Event in Sydney // Written articles and blogs (CLICK TO VIEW)

Chablis Wine Region (France) - Creative Proposal // Video Series // PR // Hosted Event in Sydney // Written articles and blogs (CLICK TO VIEW)

Mutti - Brand Ambassador (past 3yrs) // Bespoke Recipe Creation // Photography // Video Content

Mutti - Brand Ambassador (past 3yrs) // Bespoke Recipe Creation // Photography // Video Content

Actual Vodka - Social Collaboration // Photography // Video Content (CLICK TO VIEW)

Actual Vodka - Social Collaboration // Photography // Video Content (CLICK TO VIEW)

Changi Airport (Singapore) - Social Promotion // Photography // Video Content // PR

Changi Airport (Singapore) - Social Promotion // Photography // Video Content // PR

PayPal - Brand Advocate (past 2yrs) // Social Collaboration // Photography // Video Content

PayPal - Brand Advocate (past 2yrs) // Social Collaboration // Photography // Video Content

Oriental Merchant - Social Collaboration // Photography // Bespoke Recipe Creation // Video Content // Competition Promotion (CLICK TO VIEW)

Oriental Merchant - Social Collaboration // Photography // Bespoke Recipe Creation // Video Content // Competition Promotion (CLICK TO VIEW)

Maxwell & Williams - Brand Ambassador // PR // Video Content // Recipe Creation // Press (CLICK TO VIEW)

Maxwell & Williams - Brand Ambassador // PR // Video Content // Recipe Creation // Press (CLICK TO VIEW)

Sofi Spritz - Social Collaboration // Video Content (CLICK TO VIEW)

Sofi Spritz - Social Collaboration // Video Content (CLICK TO VIEW)

Sirena Tuna - One of my agency's (Akkomplice) clients, I create recipes, video content, manage their social accounts and produce their iconic above the line campaigns. (CLICK TO VIEW)

Sirena Tuna - One of my agency's (Akkomplice) clients, I create recipes, video content, manage their social accounts and produce their iconic above the line campaigns. (CLICK TO VIEW)

MLA - Whilst I no longer eat red meat (now pescatarian), it was a pleasure working with MLA and Broadsheet on this campaign for Australian Lamb - Brand Ambassador // Bespoke Recipe Creation // Photography // PR // Live Cooking Event in Sydney (CLICK

MLA - Whilst I no longer eat red meat (now pescatarian), it was a pleasure working with MLA and Broadsheet on this campaign for Australian Lamb - Brand Ambassador // Bespoke Recipe Creation // Photography // PR // Live Cooking Event in Sydney (CLICK TO VIEW)

Darrell Lea - Creative strategy to remove palm oil // research // creative idea and implementation // through-the-line campaign // PR (CLICK TO VIEW)

Darrell Lea - Creative strategy to remove palm oil // research // creative idea and implementation // through-the-line campaign // PR (CLICK TO VIEW)